Elmer's Squishies

Services:

UI/UX design, animation, illustration, html5

Client:

Newell

Launch site

Concept

Elmer’s (the glue company!) approached us to help expand their branding on a new product called Squishies, a line of mystery kits that enables kids to create their own little characters with a mixture of solutions. This led to the creation of Squishtopia, a whole new world, for their 60+ characters to live. Squishtopia comprises 9 diverse habitats hosting 18 Squishies species.

9 diverse habitats to explore!

We created an interactive website for fans to register their collections, explore Squishtopia, and access bonus content. The website blends the full array of web technologies including HTML, JavaScript, CSS and canvas elements that allow for next level animations and gamification.