The Lego Movie

If there's one thing we love it's toys that inspire creativity, so we’re naturally huge LEGO fans. Lucky for us, we got to build some activities for The LEGO Movie! The custom SigFig Creator we created was the most popular marketing feature for the entire movie campaign with over 1.8 million SigFigs created to date. Every SigFig was also assigned a code allowing users to use their custom figure in numerous LEGO movie games including the LEGO Movie Game Creator: a social platformer game we developed that lets players design and share custom-built levels featuring characters and art from the movie.